On Wednesday, Line 204 Events and Angstrom Lighting supported as sponsors the 125th Birthday celebration in Hollywood. From the red carpet and podiums to the step and repeat, Line 204 was represented. Our own Alton and Sira Butler can be seen on the below video and was there to cut the cake and welcome a new future of Hollywood.

Dimensional Investment firm conducted a function at the Bell Air Bay Club. A custom gobo on the location really set the stage for the event, besides being one of most luxious places to hold an event like this one.

Order your own custom gobo for your next event!

Lighting Designer: Brad Kemp

Over the last month, Angstrom Lighting had begun to open our E-commerce store for our clients. Starting with our own Custom Gobo section. Patrons are able to select size, color options and even submit their artwork with their order.  This makes this a fast and easy process to expedite the receiving of the custom glass or steel gobo.

Angstrom Lighting offers a wide variety of manufacturers who over the years, we have worked closely with to provide stellar equipment.  Rosco and Apollo gobo leaders are two manufacturers that you will find in our new gobo store.  Here we have their full product lines available for purchase. 

To make things a bit easier for the clients who already know the stock number, above each section is our quick search box.  Customers can put in the stock number and quickly pull up the product and proceed to check out.  Orders are tracked and made available for viewing in our account management area for customers.  Just another way, we are lighting a new way to offer better service to our valued customers.

GOBO STORE

In times of energy conscientious behaviors to reduce carbon footprint we make our own small contributions. We have begun to change over our forms to data forms and easy submission forms for clients. Changing the form two pages to a single page just by reducing font size is meant to reduce consumption. But affording client to submit these forms from their desktop reduces their need to print them out and our need to do the same saving even more.

Did You Know:

• Did you know that a single sheet of paper may contain fibers from hundreds of trees from different parts of the globe?
• Did you know that to produce a ton of paper takes up to 4 tons of trees to produce that ton?
• Did you know that on an average a normal employee in the United States uses approximately twenty pounds of papers each year?
• Did you know that every year, over three hundred million tons of paper is produced globally?

The data forms are just another way we can reduce our own paper usage while providing our clients an easier way to do business with us. Angstrom Lighting also uses LED technologies to reduce mercury usage, enhance visible light and reduces waste in our landfills.

Here are a few tips on to help you make your own steps forward.

• Distributing the memos in the mode of electronic mail
• Share the office related documents or internal documents of the office in the mode of emails
• Save book marks the required web pages rather that printing them out
• Reduce the font size on your printed documents to reduce needed pages

Line 204 Events and Angstrom Lighting collaborate to deliver for the FOX hit Series "24". The 24 hour event breaks the Guiness Book world records and brings amazing amount of appreciation for the fans of the show. 

Check out the press and photo galleries.

With her first film headed to theaters, Christina Aguilera gets Hollywood Walk of Fame star. A long way from the days of the Mickey Mouse club start in Hollywood. Christina was presented her star on Sunset Blvd this week.  Check out all of the photos: CLICK HERE

Dia De Los Muertos is a coveted for Angstrom Lighting.  The whole team converged at the Hollywood Forever Cemetary. Illuminating grave stones, stages, paths to make for a spectacular event for over 60K people.  This event is a special event as we celebrate the memory of the departed as we commemorate the 11th annual Dia de Los Muertos at your historical Hollywood Forever Cemetery.

Not a job to be taken lightly but a job for the professionals at Angstrom Lighting to make it look fantastic.

Check out the Project Gallery for photos Click Here

Angstrom Lighting working in tandem for the first time with Line 204 Event division combine to present a red carpet event at the Roosevelt Hotel in Hollywood. AL produced the Rally for Kids gobos in under one day. Which was projected above the red carpet, projected it into the pool and on the hotel for the party.

The DJ booth was elevated over the pool and lit with purple and red tones. The trees surrounding the pool where decorated with up lights. From the lights on the red carpet to the pool party and even on the stage with Eva Longoria, Bill Phillips, Joel and the infamous Gene Simmons was perfectly lighted. 

It is an honor to be part of such a special event to benefit children with cancer. The collaboration between the Angstrom and Line 204 Events was a seemless and cohesive partnership.

September 15, 2010

Since we began Angstrom Lighting in 1977, we've seen our share of changes, big and small. Well, it's time for another change—a big one—and we couldn't be more excited!

On September 14, 2010, Line 204  officially acquired Angstrom Lighting. We are now part of the Line 204 family.

Founded in 1997, Line 204 is "L.A.'s Ultimate One Stop Shop" for production and event services, studio space and supplies. It's one of the largest production services companies in Los Angeles, with headquarters in Hollywood and additional facilities in Sylmar. Under the vision of founder and president Alton Butler  has developed into a suite of companies providing commercial production and event services throughout Southern California.

July 26, 2010

Fifty years ago, the Hollywood Chamber Of Commerce established the world-famous Hollywood Walk Of Fame to honor the stars of the entertainment world that have helped make this city a top tourist destination.

On Sunday, July 25, the Hollywood Chamber celebrated their milestone year with an event called "Walk the Walk", featuring live music, screenings, exhibits and other delights in and around the Ricardo Montalbán Theater in Hollywood.

July 1, 2010

 

By K. C. Hooper

You're designing the lighting for a show, and it's time to choose the colors for your palette. But as you look through your color filter swatchbook, you may feel overwhelmed by the many, many colors to choose from. How do you choose the best ones for your show?

Notice I didn't say the RIGHT color. Lighting design is an art form, and we as artists must be free to choose whatever color we feel will work for the effect or look we're trying to create. We need to be able to explore color and absorb all the ways that different colors can impact a scene, dance piece, or song.

The psychology of color is a wide-ranging subject that many folks have written about (here's one informative example). There are some obvious emotions connected to certain colors. For example:

Red = anger, danger, evilGreen = jealousy, illness, good luckBlue = tranquility, coolness, cold

Learning about the impact of color is something that lighting designers are constantly working on. You may see a painting, scene, or museum exhibit and note the emotional effect it has on you. Analyze what's causing these emotions. Is it the colors, light angle, dimness or brightness? File that thought and use it down the road.

Many years ago, I saw a movie called Cat People. The movie itself was terrible and forgettable but the opening credits were done with green lettering on an orange sand background. As a designer I remembered how vivid the lettering was and thought that it might be something I could use down the road in a lighting design.

Several years later, I was designing lights for a dance piece loosely based on the book Dune. I remembered that green/orange lettering concept from Cat People and created a design based on that metamer (the mixing of two colors).

July 1, 2010

For more than 30 years, the Canadian rock band RUSH has been identified by the logo of a man standing in front of a red star enclosed within a circle—an image known as the "starman."

On Friday, June 25, 2010, the members of RUSH became "star-men" themselves, when they were honored with the 2,412th Star on the Hollywood Walk Of Fame.

RUSH was presented with its Star in front of the Musician's Institute on Hollywood Blvd. by Leron Gubler, President & CEO of the Hollywood Chamber of Commerce.

Angstrom Lighting provides the staging and audio for the Hollywood Walk of Fame ceremonies.

June 1, 2010

Solid state lighting, more commonly known as LED Lighting, is here to stay. But how to tell the good from the bad? Help is on the way.

Every year, new technologies are developed with the goal of making lighting products brighter, more versatile, more intelligent, less expensive, longer-lasting and more energy-efficient than ever before.

One of the biggest technological trends in recent years has been the proliferation of solid state lighting (SSL), or LED lighting as it's more commonly known. At the heart of this technology is the light emitting diode (LED), which produces light with much less heat and energy use than traditional products such as tungsten or fluorescent lights, often at a lower cost and with a longer life span.

The popularity of solid state lighting has spawned a kind of gold rush among lighting manufacturers, many of whom are jumping on the bandwagon to carve out their share of this growing market. But not all solid state lighting is...well...solid. As with any technology, some products are made according to very high standards, while others are made poorly and cheaply, with plenty of misinformation that makes it hard for the buyer to tell the difference.

So how can you tell the difference?